The presence of large corporations and national brands on Facebook and Twitter has become so prevalent, it is easy to take it for granted. Less pervasive is the social media presence of small businesses, many of which still regard social networks as outside the scope of sound marketing strategy. That trend might be changing; a new USA Today study shows. The report highlights several small businesses from around the nation, all of which have leveraged social media power to find marketing success. The USA Today study is vindication for a social marketing training company called UWCCorp, which has recently fallen prey to rumors of a ?UWCCorp Scam.?

?There are still some small business owners and marketing experts who believe that social media has no place in these companies, many of which are home-based,? says one UWCCorp spokesperson. ?Since so much of our company?s focus is on implementing social media within small businesses, some have written us off as a ?UWCCorp scam.??

According to the USA Today report, however, the notion of social media as an integral part of small business success is hardly a ruse. The article highlights national franchise Smashburger, a company that, since 2007, has grown from three Denver locations to 150 branches across the country. The report says that a strong Facebook presence is among the most crucial factors in Smashburger?s success.

UWCCorp?s spokesperson notes that success stories like these validate the company?s entire process. ?This is a great reminder to small business owners of just what a difference a strategic social media campaign can make,? he confirms.

UWCCorp was founded by professionals with diverse backgrounds in digital marketing, and aims to train small business owners in implementing social marketing tools effectively. Indeed, though the company?s Web-based training modules include tutorials in HTML, SEO marketing, and even basic Web design, UWCCorp?s primary focus is on marketing through Facebook, Twitter, Google+, and blogs.

The UWCCorp spokesperson notes that social networking success will vary from business to business, but the company?s training services are ultimately geared toward any and all small business owners seeking to make the most out of digital marketing technology.

ABOUT:

UWCCorp.com is an online training system that offers lessons to help Internet entrepreneurs build and promote their websites. The training courses offered by UWCCorp cover a variety of topics, from website customization to social marketing. Additionally, this educational program offers classes in SEO marketing, HTML, blogging, eBay marketing, Google. AdWords, pay-per-click marketing, and more. For further information about the educational offerings of UWCCorp, visit http://uwccorp.com.

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Whenever a homeowner decides to do a remodel of their home, the interior is typically the first place to start. Aside from decorative additions, the kitchen and bath floors are target areas for many homeowners. But flooring purchase, removal and installation can become quite expensive. However, with Floor and Decor, customers can purchase the best quality products in various styles for the lowest price on the market.

In addition to flooring options, Floor and Decor helps customers shop for their flooring as well as install it. How-to classes on Saturdays and design classes every day are both free for all customers looking for help during their remodel.

For homeowners looking for tile, Arlington residents can turn to Floor and Decor for the widest selection. Floor and Decor carries porcelain, ceramic, marble, glass, slate and more in the tile department. But the company also has the discount flooring Arlington homeowners may want for their new remodel. They carry solid hardwood, engineered hardwood, bamboo and cork. All of these and more, including natural stone flooring options can all be found at the Arlington store location or online.

Floor and Decor?s experts scour the market looking for the best flooring Arlington residents need. That is why they have the best quality products in a variety of styles all for a guaranteed low price on everything. If it is wood floors Arlington homeowners want, Floor and Decor can supply it. They allow customers to order their products online and then pick them up at the store. Delivery is also an option for a hassle free shopping experience.

Vayu Media is assisting Floor and Decor to raise their web presence in the rapidly growing home flooring market. Please visit the seo company to learn about the most effective social, seo, and mobile strategies in the market.

About Floor & Decor: Floor and Decor is a leading specialty retailer in the hard surface flooring market, offering the broadest selection of ceramic, stone, tile, wood, and laminate flooring available in the industry. Floor & Decor sources directly from manufacturers around the globe to bring the world?s best and most innovative flooring to our customers at the lowest price in the marketplace. In addition, Floor & Decor stocks the necessary tools, decorative, and related accessories for flooring projects. Floor and Decor is focused on the residential remodeling segment. F&D’s customers are primarily do-it-yourself consumers and professional contractors. The Company was founded in 2000 and is headquartered in Atlanta, GA. Floor and Decor currently operates 30 stores in 15 metropolitan markets across the country. Stores typically range in size from 60,000 to 80,000 square feet, and each store stocks approximately 2,500 products.

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Fort Liberty, a popular political web site, is seeking bloggers who wish to be published on its pages.

FortLiberty is a libertarian-conservative blog and is looking for writers who follow that line of political reasoning. In general, the current FortLiberty contributors hold positions which are considered conservative on foreign policy issues and positions which are considered libertarian on domestic issues. An in-depth explanation of the current editorial policy is available in the Liberty Platform. The platform promotes small government, free markets, personal independence, equality of opportunity, and a strong national defense.

FortLiberty posts are included in Google News, so every post you publish here has a chance to receive national attention. In addition, FortLiberty has achieved a Google PageRank of 4, which means that every link from FortLiberty is considered fairly important by the Google search engine.

The upcoming election makes this an excellent time to get started as a political commentator. This is an excellent opportunity to make your voice heard and to make the world a better place with your contribution.

If you are interested in becoming a published political blogger, or in expanding the reach of your political writing, you can apply using FortLiberty’s guest blogger application form.

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Third Door Media and Rising Media, producers of the Search Marketing Expo conference series, have announced that Amit Singhal, head of Google?s core ranking team, will be the opening keynote speaker at SMX London 2012 http://www.searchmarketingexpo.com/london.

Amit is internationally recognised as the man responsible for Google web search. His algorithm has become the foundation for Google?s search platform and Fortune named him one of the smartest people in tech. A Google Fellow, Amit was recently elected as one of the members of the National Academy of Engineering (NAE).

Danny Sullivan, Editor-in-Chief Search Engine Land and moderator at this year?s expo, said:

?Amit?s experience and expert advice is sought by industry analysts and corporate leaders looking to implement an effective enterprise and global search strategy. Quite simply, he is ultimately responsible for all searches done on Google. This is a fantastic opportunity to hear Amit?s thoughts on industry developments as well as networking with one of the foremost industry leaders.?

SMX London is programmed by search authorities Chris Sherman and Danny Sullivan, editors of Search Engine Land, the leading news blog for search engine marketers. The event will be held on 15/16 May 2012 at Chelsea Football Club and hosted by Sherman and Sullivan, the acknowledged industry thought leaders on search marketing.

Delegates fluent in search marketing will learn advanced skills designed to help them maximise the results of marketing campaigns and optimise the visibility of their web site. SMX London also provides a forum for delegates to communicate with the search engines themselves. An overview of the agenda is available at http://searchmarketingexpo.com/london/agenda

Cutting-edge content on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local and mobile search marketing, landing page conversions and more will be featured. Structured networking opportunities, including the SMX online social networking tool, enable delegates to meet each other both before the conference and in-person.

Register before 30th March 2012 to take advantage of the lowest-available super early bird rates. http://searchmarketingexpo.com/london/register

About Search Marketing Expo and Third Door Media

The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (Santa Clara, CA), SMX East (New York City) SMX Advanced (Seattle, WA), SMX London, SMX Munich, SMX Stockholm, SMX Sydney, SMX Israel, SMX Toronto and SMX Social Media Marketing (Las Vegas).

Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively.

The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Search Marketing Now brand.

Third Door Media was recognized in 2011 by Inc. Magazine as one of the fastest growing 5000 private companies in America.

About Rising Media

Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media produced events include Data Driven Business Week, eMetrics Marketing Optimization Summit, Conversion Conference, DemandCon, GAUGE, Predictive Analytics World, Text Analytics World, Affiliate Management Days, IMC Internet Marketing Conference, Integrated Marketing Summit, Building Business Capability, Social Media Economy Days, Web Effectiveness Conference, Search Marketing Expo, SemTech and Social Gaming Summit. Rising Media currently operates in the US, Canada, UK, Germany, France, Sweden, Finland and Australia.

Rising Media events provide cutting-edge, practical knowledge for business professionals to improve their day-to-day effectiveness, driving higher returns for their organizations. Attendees learn from leading experts and share knowledge with each other, as well as interacting with innovative vendors in the space. Each event brings together the best, the brightest and the visionary, creating a forum for insight, energetic exchange and informed purchasing.

Media Contact

Jackie Bissell

Rising Media

jackie(at)risingmedia(dot)com

+ 44 1580 714332

+ 44 7710 512617

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You?ve got a restaurant and it?s the best damn Italian restaurant in down town Manhattan. You?ve spent thousands of dollars building a beautiful, modern website but for some reason the take away pizza stand on the corner trumps you in the search engine rankings. What?s the secret to their success? High PageRank Backlinks

What is a Backlink? A backlink is simply an HTML hyper link from one website to another (The links you click to go to the next website). Google uses these links as a kind of voting system. The more votes (links) a website has, the higher is its deemed popularity.

What is PageRank? PageRank is the algorithm behind Google?s success. It is a way of measuring the importance and popularity of different websites on the internet. PageRank is very important when it comes to backlinks, as this is not a one man one vote system. The higher the popularity (PageRank) of a website the more voting power the backlink gives.

How to get backlinks to a website? There are many methods

Most small business owners understand that their firm needs a SEO and social media marketing strategy. However, there is still much confusion regarding the benefits of SEO and social media, and the best way for a small business to implement an effective plan. Bop Design, a San Diego based marketing agency focused on small businesses, has released a resource titled the “Top 10 Social Media & SEO Questions Answered.” The resource is designed for the small business owner who is cash strapped, time crunched but knows their firm needs an effective SEO and social media plan to increase brand awareness and generate ideal customer leads.

Bop Design Business Principal, Jeremy Durant, comments, “There is a tendency for small businesses to over-complicate their social media and SEO strategy. This causes a strategy to be disjointed, sporadic and undisciplined.” Durant says that a strategy all starts with content creation. “If a firm can generate two relevant, timely blog entries a month, this can be the start of an effective SEO and social media plan.” Durant contends that these blog entries can be re-purposed in regular social media communication and an SEO article distribution strategy. “Social media and SEO truly work hand in hand and where it all starts is content. Content establishes you as a thought leader on social media and creates keyword rich content for on and off page optimization.” Because SEO and social media can work together, Bop Design combined the two topics in one guide.

The Top 10 List includes common questions like: Can a SEO firm reasonably guarantee top ranking on Google? How can I test the effectiveness of my website? How do I determine what keywords my firm?s website should target? Click here to access the guide.

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OneIMS, a Chicago online marketing firm, is designing Easy2Swallow Vitamins? booth, banner, and promotional material for the America?s Beauty Show, in addition to providing the company with continued offline and online marketing services. The trade show will take place in downtown Chicago?s McCormick Place from March 3-5.

America?s Beauty Show is produced by Chicago Cosmetologists and features a number of prominent members of the beauty industry. Easy2Swallow Vitamins will be featuring their line of vitamins and dietary supplements to enhance health and beauty.

These supplements are designed for clients who cannot swallow large pills and feature pills that are chewable, liquid, or coated, and are much smaller than the industry standard. Products featured at the beauty show will include easy to swallow multivitamins for women and BioCell Collagen II.

?In designing the booth and the promotional material, we emphasized the health and beauty benefits, as well as the utility of the product line,? says Samuel Thimothy, Vice President of Sales and Business Development at OneIMS. ?We appreciate the opportunity to help Easy2Swallow Vitamins introduce their products to a new audience.?

Easy2Swallow Vitamins representatives at the beauty show will showcase supplements targeted toward the beauty industry, like BioCell Collagen II, and answer questions related to their product line.

About Easy2Swallow Vitamins

Easy 2 Swallow, LLC is a family-owned and operated business based in suburban Chicago that is dedicated to making quality vitamins and supplements in preparations that are easier to swallow. All products are Made in America and the company stands behind its products with a money-back guarantee. The company offers fifteen different vitamin and supplement products that are smaller, specially coated and shaped to be easy to swallow. To learn more go to http://www.easy2swallowvitamins.com.

About OneIMS

Founded in 2006, Chicago innovative marketing firm OneIMS specializes in web design and innovative, integrative marketing techniques. Ranked #4 in search engine optimization by TopSEOs, OneIMS utilizes both offline and online marketing strategies to maximize clients? web exposure and visibility. To learn more about OneIMS and their services, visit http://www.OneIMS.com or call 1-888-ONE-IMS-1.

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Unleaded Software, the award-winning website design and development arm of media agency Unleaded Group, has been selected among the first US developers as a Gold Certification partner with PrestaShop, the leading ecommerce solution provider in Europe.

PrestaShop?s open-source software is the centerpiece for over 112,000 online stores worldwide, with more than 300 new ecommerce merchant portals being launched every day. With more than 265 features that handle every aspect of an online merchandizing environment and capable of maintaining more than 1,000,000 products from shopping through checkout in multiple languages and multiple currencies, PrestaShop is running e-stores in 140 countries and in 41 languages.

PrestaShop, founded in Paris in 2007, launched its U.S. subsidiary PrestaShop Inc. in 2011, and is bringing its flexible, fully customizable ecommerce solution to the American marketplace with highly experienced development partners like Unleaded Software.

Unleaded Software, founded in Denver 1996, has designed and developed more than 1,000 websites, and over the past several years has become a recognized leader in ecommerce website development, with 150+ online stores in its portfolio. Among its many development clients are such industry stalwarts as Tool King, Esco Toys, The Wiper Store, Airwalk, Boulder Running Company, Trout?s Fly Fishing, and MSP Films. The firm includes a team of 15 web developers with cutting-edge experience in all aspects website and mobile platform architecture development and integration, plus a cadre of graphic designers, SEO experts, marketing executives, and writers with decades of experience in every type of media.

Unleaded Software also enjoys coveted high-level development partnerships with a number of other market leading software developers in ecommerce, module development and content management systems, testament to its expertise and longevity in the highly competitive web space.

?We selected Unleaded Software to be one our first U.S. development partners because of their vast ecommerce experience, beautiful design capabilities, marketing portfolio and SEO expertise,? says Matthew Serralta, PrestaShop Inc. COO. ?Very few web agencies in the country have the track record in ecommerce established by Unleaded Software, and we?re confident they will make PrestaShop come alive for their clients.?

?We?ve been watching PrestaShop storm the European ecommerce market for some time and were highly impressed with the platform, its flexibility and speed, and when we heard they were coming to America we jumped at the chance to be a development partner,? added Jarod Clark, President and co-founder of Unleaded Software. ?PrestaShop has a huge community of members around the world genuinely pushing the envelope on ecommerce, and we very much wanted to be a part of that in the U.S. right from the start.?

PrestaShop has more than 300,000 community members worldwide regularly involved in development discussions and forums, including ecommerce developers, users, online store operators, web agencies, and modules, templates and extension developers. The software also features an innovative mobile solution with PrestaShop Mobile for online merchants to expertly tap the smartphone and pad access marketplace, and it maintains a mobile app station with an ever-expanding portfolio of service add-ons for the mobile market.

?Our merchants love PrestaShop and many who have made the switch from other ecommerce platforms report as much as a 30% boost in activity when their new PrestaShop store launches,? says Serralta. ?We have highly efficient coding, layered navigation with a single page for every products which makes the shopper experience wonderful, and our admin and security features are easy to use by even the non-tech-savvy e-tailer. Plus, we made PrestaShop to be very SEO-friendly, so our stores enjoy higher search engine results and rankings than those operating on other platforms.?

As a Gold Certification partner with PrestaShop, Unleaded Software personnel are required to have demonstrated development expertise with the software, and to maintain a high level of training and continuing education in all aspects of the software and ecommerce. In fact, Ian Kullhem, Unleaded Software?s Development Manager, has been invited to attend an exclusive PrestaShop training session in February in Miami being conducted by one of the co-founders of PrestaShop, Bruno L

SEOJack.com?s Onpage SEO Tool is very easy to use. One simply enters the exact url of the page they are trying to increase rankings for, and the keyword they are targeting. The tool then fetches and analyses how well the following data is optimized:

The webpage Title Tag
The length of the Title tag
The meta description
The Header tags
The keyword usage on the page
Other suggested keywords to seek based on the content of the page
The difficulty of the keyword
Meta keyword tag
Pages indexed in Google
Google PageRank of the page and the root domain

The SEO tool also displays in a grid each and every outgoing hyperlink on the page, the anchor text, and whether or not it is Dofollow or Nofollow. This is great for uncovering unknown links that exist on the page, or hidden links injected by hackers. Also, it allows users to see outbound links that should have a Nofollow tag if they are not pointing internally to their own website.

Additionally, the tool will display in a grid each and every image on the page, and the ALT text. If there is no alt text, it will show an alert.

To summarize, this free SEO tool saves SEO professionals and those looking to improve their websites a ton of time. Instead of shifting through source code to find SEO mistakes, this tool uncovers them all in one easy to read display.

Another tool SEOJack has released is the free Privacy Policy Generator. It is a little know fact that having a Terms of Use/Privacy policy is critical to achieving Google rankings, as Google checks for this page when evaluating how trustworthiness of a website.

If a website does not have a Privacy Policy that Google can find, the website gets docked points and may not rank as well as it could in the search results.

To use the Privacy Policy Generator, one simply enters their legal company name and their State. The tool does the rest and gives that user an html code they can paste right into their webpage.

SEOJack.com will be creating more Free SEO tools in the future and adding them to their Free SEO Tools page.

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Fitness Revolution, a fitness franchising organization, has been named a Finalist for 3 different Business Excellence Awards. The awards were given out at the Business Excellence Forum, which took place January 13 and 14 in Memphis.

The ceremony is put on annually by Action Coach, a business coaching firm. Attending on behalf of Fitness Revolution was VP of Operations Timothy J. Ward, who remarked, ?It has been an amazing first year for Fitness Revolution. It is a great honor that the business world is taking notice.?

Fitness Revolution, founded in December of 2010, began offering its first territories in January of 2011. By the end of the year, it had sold 94 different franchises and had been registered in over 40 different states, most recently Illinois.

In recognition of its outstanding first year growth, Fitness Revolution was named a Finalist for the Business Excellence Award of Best Startup. It also nabbed Finalist recognition for Fastest Growing Company (Fewer than 10 Employees) and Most Innovative Company.

Fitness Revolution has positioned itself away from the model of health clubs. Instead, it seeks to provide successful business systems to passionate fitness professionals. The goal is to create results-driven, sustainable businesses.

In its first year of operation, Fitness Revolution has provided a number of benefits to franchisees: preferred pricing from vendors, payment processing software, training equipment, SEO, and deals for nutrition and supplements.

If Fitness Revolution’s first year is any indication, they are succeeding. ?We knew immediately that we offered the tools to create profitable fitness franchises,? said co-founder Pat Rigsby. ?But even we’re a little surprised at how quickly word has gotten out about Fitness Revolution.?

Fitness Revolution’s success comes as no shock to business insiders who appreciate the company’s client-centered approach. In fact, the awards serve to validate the company’s strategy of meeting individual needs within its successful business models.

?We had such an amazing 2011,? Rigsby continued. ?But I think we have even bigger things planned for 2012.?

About Pat Rigsby: Pat Rigsby is the co-owner of Fitness Consulting Group, a leading business development consulting firm within the fitness industry. Fitness Consulting Group is the parent company to Fitness Revolution, and a number of other fitness businesses.

Fitness Revolution is a member of the Fitness Consulting Group family of companies. Fitness Revolution franchises focus on providing clients with the best fitness coaching available today, using a training staff made up of nationally certified fitness professionals.

To learn more about acquiring a Fitness Revolution franchise, visit: http://www.fitnessrevolutionfranchise.com/franchise/

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